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Data-Driven Approaches for Effective Managerial Decision Making

Language EnglishEnglish
Book Paperback
Book Data-Driven Approaches for Effective Managerial Decision Making Himanshu Sharma
Libristo code: 43374530
Publishers IGI Global, May 2023
In today's competitive market, a manager must be able to look at data, understand it, analyze it, an... Full description
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In today's competitive market, a manager must be able to look at data, understand it, analyze it, and then interpret it to design a smart business strategy. Big data is also a valuable source of information on how customers interact with firms through various mediums such as social media platforms, online reviews, and many more. The applications and uses of business analytics are numerous and must be further studied to ensure they are utilized appropriately. Data-Driven Approaches for Effective Managerial Decision Making investigates management concepts and applications using data analytics and outlines future research directions. The book also addresses contemporary advancements and innovations in the field of management. Covering key topics such as big data, business intelligence, and artificial intelligence, this reference work is ideal for managers, business owners, industry professionals, researchers, scholars, academicians, practitioners, instructors, and students.

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About the book

Full name Data-Driven Approaches for Effective Managerial Decision Making
Language English
Binding Book - Paperback
Date of issue 2023
Number of pages 360
EAN 9781668475690
ISBN 1668475693
Libristo code 43374530
Publishers IGI Global
Weight 677
Dimensions 178 x 254 x 19
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