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The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer
Language
English
English
Book
Hardback
In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He...
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Libristo code: 15865438
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33 b
33 b
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In the old-school advertising world of offline-only campaigns, the Marlboro Man reigned supreme. He successfully rebranded Marlboro as an ultimate masculine trademark and positioned them as the best-selling cigarettes in the world. However, in the modern m
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About the book
Full name
The Cuttlefish Marketer: The Five Essential Traits of a Modern Marketer
Author
Scott East, Ivan Aguilar
Language
English
English
Binding
Book - Hardback
Date of issue
2017
Number of pages
202
EAN
9781599324401
ISBN
1599324407
Libristo code
15865438
Publishers
Advantage Media Group
Weight
453
Dimensions
155 x 231 x 23
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