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Language ItalianItalian
Book Paperback
Book Customer value Bruno Busacca
Libristo code: 46612116
Publishers EGEA, September 2024
Sostenibilità e trasformazione digitale impongono alle imprese nuovi obiettivi e approcci strategici... Full description
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Sostenibilità e trasformazione digitale impongono alle imprese nuovi obiettivi e approcci strategici, capaci di coniugare creazione di valore e perseguimento del bene comune, attivando le straordinarie potenzialità innovative derivanti dalle nuove tecnologie. Tutto ciò accresce la centralità delle competenze di marketing, dalle quali dipendono le possibilità di governare la complessità dei mercati, di interiorizzare gli stakeholder nei processi aziendali, di stimolare l'innovazione continua, di concepire una proposta di valore equilibrata, non solo sul piano economico ma anche su quello sociale e ambientale. Dopo avere analizzato il contributo del marketing allo scopo e al valore dell'impresa, il volume approfondisce la misurazione del valore generato per la domanda, la customer centricity, le relazioni con i clienti e alcune delle priorità emergenti per il Marketing nell'era dell'iperconnessione.

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About the book

Full name Customer value
Author Bruno Busacca, Giuseppe Bertoli
Language Italian
Binding Book - Paperback
Date of issue 2024
Number of pages 396
EAN 9788823823587
Libristo code 46612116
Publishers EGEA
Weight 694
Dimensions 170 x 240 x 27

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management of specific areas > Sales & marketing management
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Customer services
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