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Language
German
German
Book
Paperback
Kundennähe, Kundenverhalten, Kundenwert: Geht's dem Customer gut, freut sich der Unternehmer. Sechs...
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Libristo code: 12737045
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147 b
147 b
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Kundennähe, Kundenverhalten, Kundenwert: Geht's dem Customer gut, freut sich der Unternehmer. Sechs Institute und elf Professoren der Universität St. Gallen haben ein Konzept für die Hauptaufgabe von Unternehmen entwickelt: Leistungen und Angebote für Kunden festzulegen, sie einzuhalten und weiterzuentwickeln. Forschungsfazit: Kundenvorteile keinesfalls zu unterschätzen, denn sie schaffen langfristig Unternehmensvorteile. Customer Value liefert Führungskräften sämtlicher Branchen wertvolle Anleitungen für die Umsetzung in Start-ups, Klein- und Mittelstandsunternehmen, Industrie, Handel und Medien.
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About the book
Full name
Customer-Value
Author
Christian Belz, Thomas Bieger
Language
German
German
Binding
Book - Paperback
Date of issue
2004
Number of pages
424
EAN
9783868801576
ISBN
386880157X
Libristo code
12737045
Publishers
mi
Weight
803
Dimensions
174 x 242 x 32
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