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Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.
Language
German
German
Book
Paperback
Kundennähe, Kundenverhalten, Kundenwert: Geht's dem Customer gut, freut sich der Unternehmer. Sechs...
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Libristo code: 09373960
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Kundennähe, Kundenverhalten, Kundenwert: Geht's dem Customer gut, freut sich der Unternehmer. Sechs Institute und elf Professoren der Universität St. Gallen haben ein Konzept für die Hauptaufgabe von Unternehmen entwickelt: Leistungen und Angebote für Kunden festzulegen, sie einzuhalten und weiterzuentwickeln.Forschungsfazit: Kundenvorteile keinesfalls zu unterschätzen, denn sie schaffen langfristig Unternehmensvorteile. Customer Value liefert Führungskräften sämtlicher Branchen wertvolle Anleitungen für die Umsetzung in Start-ups, Klein- und Mittelstandsunternehmen, Industrie, Handel und Medien.
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About the book
Full name
Customer-Value
Author
Christian Belz, Thomas Bieger
Language
German
German
Binding
Book - Paperback
Date of issue
2004
Number of pages
424
EAN
9783868801583
Libristo code
09373960
Publishers
FinanzBuch Verlag
Weight
724
Dimensions
172 x 240 x 29
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