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Customer Relationship Management
Language
German
German
Book
Paperback
Customer Relationship Management combines marketing and relationship theory with practical advice to...
Full description
Libristo code: 45788707
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125 b
125 b
51.19
€
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Customer Relationship Management combines marketing and relationship theory with practical advice to enable students and practitioners to understand the philosophy and significance of CRM. The book illustrates how leading companies are using techniques such as customer orientation, retention, global relationship management and performance managemen
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About the book
Full name
Customer Relationship Management
Author
Gerhard Raab, Riad A. Ajami
Language
German
German
Binding
Book - Paperback
Date of issue
2024
Number of pages
216
EAN
9781032838021
ISBN
1032838027
Libristo code
45788707
Publishers
Taylor & Francis Ltd
Weight
338
Dimensions
156 x 234
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