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Customer Relationship Management

Profitabilitätsorientierte Bindung von Wohnungsmietern

Language GermanGerman
Book Hardback
Book Customer Relationship Management Friederike Sperl
Libristo code: 02825814
Publishers Springer Gabler, December 2015
Friederike Sperl untersucht das loyale Mieterverhalten, um daraus effektive Bindungsmaßnahmen für Wo... Full description
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Friederike Sperl untersucht das loyale Mieterverhalten, um daraus effektive Bindungsmaßnahmen für Wohnungsunternehmen zu identi zieren und einen pro tabilitätsorientierten Mieterbindungsmanagementansatz abzuleiten. Ziel ist es, durch eine effektive und ef ziente Mieterbindungsstrategie die Erfolgsmöglichkeiten von institutionellen Wohnungsanbietern nachhaltig zu erhöhen. Dies geschieht vor dem Hintergrund des Wandels von einem Vermieter- hin zu einem Mietermarkt. Daher gewinnt die Kundenorientierung im Sinne des Customer Relationship Managements auch in der Wohnungswirtschaft zunehmend an Bedeutung. Um auf wettbewerbsintensiven Märkten bestehen zu können, gilt es, Wünsche und Bedürfnisse der Nachfrager von Wohnleistungen zu berücksichtigen und die Mieter langfristig an institutionelle Vermieter zu binden.§

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About the book

Full name Customer Relationship Management
Author Friederike Sperl
Language German
Binding Book - Hardback
Date of issue 2015
Number of pages 294
EAN 9783658115463
ISBN 3658115467
Libristo code 02825814
Publishers Springer Gabler
Weight 539
Dimensions 148 x 210 x 19

Categories

Economics, Finance, Business & Management > Finance & accounting > Finance > Investment & securities
Economics, Finance, Business & Management > Finance & accounting > Finance > Property & real estate
Economics, Finance, Business & Management > Business & Management
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