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Customer Relationship Management - Delivered!

Name: Customer Relationship Management - Delivered!
Brand: VDM Verlag Dr. Müller
SKU: 06828335
Price: 57.29 EUR
Availability: InStock
Author: Ulrike Imme
ISBN: 9783639203479

Change Management as a Key Success Factor for the Implementation of CRM Strategy, Processes and Software

Ulrike Imme

Language

English

Book Paperback

Libristo code: 06828335

Publishers VDM Verlag Dr. Müller, November 2008

Over the past decade the marketing focus in business has changed from a product centered to a clearl... Full description

Libristo code: 06828335

140 b

57.29 € VAT included

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Over the past decade the marketing focus in business has changed from a product centered to a clearly customer centered perspective. The solution to this new paradigm for a number of companies, is the implementation of CRM strategy and processes in their sales and marketing department. Nevertheless, approximately two thirds of these investments do not live up to expectations. And one of the major reasons for CRM failure is the missing support through change management strategies during the implementation period. This book is intended to present a practical approach to link these two current issues in business development. Examined is the leverage effect of change management on the implementation of a Customer Relationship Management (CRM) strategy and software, based on a case study of a global company. It can be used as a supporting guideline for companies, students, advisers, consultants and software implementers.