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Customer-Relationship-Management (CRM)

Language GermanGerman
Book Paperback
Book Customer-Relationship-Management (CRM) E Krug
Libristo code: 09487590
Publishers Gbi-Genios Verlag, July 2015
Die Pflege von Kundenbeziehungen mit dem Ziel einer andauernden Kundenbindung (Customer-Relationship... Full description
? points 24 b
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Die Pflege von Kundenbeziehungen mit dem Ziel einer andauernden Kundenbindung (Customer-Relationship-Management) ist heute ein wichtiger Bestandteil des Marketing. (1) Ein gut funktionierendes Customer-Relationship-Management (CRM) bedarf einer sorgfältigen Planungsphase in der die Businessstrategie eindeutig definiert wird und an deren Ende die Wahl eines geeigneten unterstützenden Softwareprodukts steht. (2) Die zunehmende Vielfalt unterstützender Softwareprodukte (die Schätzung liegt bei ca. 150 Anbietern im letzten Jahr) erschwert deren Auswahl. (2) Obwohl CRM in europäischen Unternehmen noch zögernd Einzug hält, gewinnt dieses Thema deutlich an strategischer Bedeutung. (2) , (3)

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About the book

Full name Customer-Relationship-Management (CRM)
Author E Krug
Language German
Binding Book - Paperback
Date of issue 2015
Number of pages 18
EAN 9783737935982
ISBN 373793598X
Libristo code 09487590
Publishers Gbi-Genios Verlag
Weight 50
Dimensions 178 x 254 x 2

Categories

Economics, Finance, Business & Management > Economics
Economics, Finance, Business & Management > Business & Management
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