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Customer Intelligence - From Data to Dialogue

Name: Customer Intelligence - From Data to Dialogue
Brand: John Wiley & Sons Inc
SKU: 04878534
Price: 77.29 EUR
Availability: InStock
Author: S. Kelly
ISBN: 9780470018583

S. Kelly

Language

English

Book Hardback

Libristo code: 04878534

Publishers John Wiley & Sons Inc, November 2005

Developed from the authors' experience working with firms seeking to build better business intellige... Full description

Libristo code: 04878534

189 b

77.29 € VAT included

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Developed from the authors' experience working with firms seeking to build better business intelligence, "Customer Intelligence" is concerned with who will own and control information about customers and who will develop the best skills and capabilities to exploit it for competitive advantage. At its core, it attempts to explain why the "age of information" has failed to live up to its own hype of specialization, personalization over homogenization, and consistently satisfying customers.