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This research assesses the impact of customer care on customer satisfaction as well as the correlati...
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Libristo code: 07013712
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This research assesses the impact of customer care on customer satisfaction as well as the correlation between the two variables. The researcher envisages if customer satisfaction is directly a result of business organizations customer care effort. Banks and building society employees and customers were selected and asked to complete questionnaires and answer interview questions in trying to establish the correlation between the two as well as the strength of their relationship. The majority of the respondents strongly expressed that customer satisfaction does not just happen, but is directly related to the amount of customer care disbursed.
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About the book
Full name
Customer Care and Customer Satisfaction
Author
Samson Mutsagondo
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
96
EAN
9783846555286
Libristo code
07013712
Publishers
LAP Lambert Academic Publishing
Weight
159
Dimensions
150 x 220 x 6
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