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Cross-Media Management

Content-Strategien erfolgreich umsetzen

Language GermanGerman
Book Paperback
Book Cross-Media Management Björn Müller-Kalthoff
Libristo code: 06915570
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, October 2012
Herausforderung Cross-Media: Medienmanager sehen sich heute vor neuen Aufgaben. Die Mediennutzung än... Full description
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Herausforderung Cross-Media: Medienmanager sehen sich heute vor neuen Aufgaben. Die Mediennutzung ändert sich fortwährend und mit steigender Dynamik, ein Ende dieses Trends ist nicht absehbar. Neue Endgeräte stellen gewohnte Maßnahmen zur Kundenbindung in Frage, die Vielfalt der Medien und deren steigende Vernetzung setzen neue Strategien und Prozesse voraus. Der Vertrieb digitaler Produkte über PC, Palm oder Handy stellt dabei veränderte Herausforderungen an Technik, Prozesse, Mitarbeiter und Organisation.§Das Buch gibt Führungskräften der Medienbranche sowie Medien- bzw. Kommunikationswissenschaftlern einen systematischen Überblick über das Thema Cross-Media Management. Dabei werden neue Konzeptionen zur wertorientierten Führung in Medienunternehmen verständlich vermittelt. Zahlreiche Praxisbeispiele beleuchten den Stand der Umsetzung in verschiedenen Medienbereichen und bieten Ansatzpunkte zur Weiterentwicklung der Management-Aufgaben im eigenen Haus.

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About the book

Full name Cross-Media Management
Author Björn Müller-Kalthoff
Language German
Binding Book - Paperback
Date of issue 2012
Number of pages 232
EAN 9783642628504
ISBN 3642628508
Libristo code 06915570
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 358
Dimensions 155 x 234 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques
Computing & Information Technology > Graphical & digital media applications
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