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Crm in Action
Maximizing Value Through Market Segmentation, Product Differentiation & Customer Retention
Language
English
English
Book
Paperback
Written in Dr. Wong's vivid and interesting style, and furnished with real-life examples from Canada...
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Libristo code: 08599535
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37 b
37 b
14.99
€
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Written in Dr. Wong's vivid and interesting style, and furnished with real-life examples from Canada, this book helps marketers to generate greater customer value by making good use of market segmentation, product differentiation, and customer retention
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About the book
Full name
Crm in Action
Author
Dr Ken K Wong
Language
English
English
Binding
Book - Paperback
Date of issue
2011
Number of pages
116
EAN
9781450279888
ISBN
9781450279888
Libristo code
08599535
Publishers
iUniverse
Weight
224
Dimensions
190 x 235 x 7
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