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Crm Erfolgreich Einf hren

Language GermanGerman
Book Paperback
Book Crm Erfolgreich Einf hren Jens Schulze
Libristo code: 07087405
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, November 2012
Die Wahrnehmung der Kundenbedürfnisse und die zweckmäßige Reaktion darauf ist von entscheidender Bed... Full description
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Die Wahrnehmung der Kundenbedürfnisse und die zweckmäßige Reaktion darauf ist von entscheidender Bedeutung für den Unternehmenserfolg. Aus der Umsetzung des Customer Relationship Management ergeben sich neue Anforderungen an die Prozesse im Marketing, Vertrieb und Service. Zur Realisierung des Erfolgspotenzials aus dem CRM ist eine systematische Einführung notwendig. Handlungsempfehlungen dazu liefert der hier beschriebene Methodenvorschlag zur Einführung von CRM auf allen Ebenen des Business Engineerings: der Strategie-, Prozess- und IS/IT-Ebene. Der Methodenvorschlag enthält verschiedene Techniken und Dokumente, die in Einführungsprojekten zum CRM Verwendung finden sollten, um sichere Projekte durch Erreichung der gesteckten Ziele mit angemessenen Kosten durchzuführen.

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About the book

Full name Crm Erfolgreich Einf hren
Author Jens Schulze
Language German
Binding Book - Paperback
Date of issue 2012
Number of pages 238
EAN 9783642627989
ISBN 3642627986
Libristo code 07087405
Publishers Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Weight 358
Dimensions 155 x 234 x 13

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Economics, Finance, Business & Management > Business & Management > Management & management techniques
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