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Creative Economy

Name: Creative Economy
Brand: Penguin Books
SKU: 01991340
Price: 11.89 EUR
Availability: InStock
Author: John Howkins
ISBN: 9780141977034

John Howkins

Language

English

Book Paperback

Libristo code: 01991340

Publishers Penguin Books, November 2013

Creativity is the fastest growing business in the world. Companies are hungry for people with ideas... Full description

Libristo code: 01991340

29 b

11.89 € VAT included

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Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this newly rewritten edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include: Invent yourself. Be unique. Own your ideas. Understand copyright, patents and IP laws. Treat the virtual as real, and vice versa. Learn endlessly: borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay.