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While many people in business have strong analytic skills, creativity has been undervalued in many o...
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Libristo code: 04601288
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166 b
166 b
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While many people in business have strong analytic skills, creativity has been undervalued in many organizations. Genasi and Bills draw attention to creative thinking and action and how they can be used to solve business problems and improve performance. They show how some companies have achieved success as a result of creativity and provide a step-by-step guide for companies and individuals to become more creative. The book also contains numerous scenarios that encourage the reader to solve problems imaginatively and to apply these creative thoughts to their own business problems.
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About the book
Full name
Creative Business
Author
Chris Genasi, Tim Bills
Language
English
English
Binding
Book - Paperback
Date of issue
2003
Number of pages
152
EAN
9780333997352
ISBN
0333997352
Libristo code
04601288
Publishers
PALGRAVE MACMILLAN
Weight
249
Dimensions
140 x 216 x 10
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