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Creating Value through International Strategy

Name: Creating Value through International Strategy
Brand: Palgrave Macmillan
SKU: 12045733
Price: 118.29 EUR
Availability: InStock
Author: Pankaj Ghemawat
ISBN: 9781349517343

Pankaj Ghemawat

Joan E. Ricart-Costa

Language

English

Book Paperback

Libristo code: 12045733

Publishers Palgrave Macmillan, January 2004

Everyday, more and more companies embark on international business. Through a collection of articles... Full description

Libristo code: 12045733

290 b

118.29 € VAT included

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Everyday, more and more companies embark on international business. Through a collection of articles by leading scholars in International Business this book answers fundamental questions such as: How do companies create value through global strategy? What are the sources of value creation? How do companies organize themselves and manage the process of international expansion? How does location specificity matter in this process? Creating Value through International Strategy will be of interest to academics and professionals in international business and management.