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Language
German
German
Book
Paperback
Die Bilanz nach eineinhalb Jahren Coupon-Marketing fällt lange nicht so positiv aus, wie es viele Be...
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Libristo code: 09487596
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24 b
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Die Bilanz nach eineinhalb Jahren Coupon-Marketing fällt lange nicht so positiv aus, wie es viele Befürworter anfangs prognostiziert haben. Die neue Form der Rabattmarken hat sich bis jetzt nicht als Allheilmittel in der wirtschaftlichen Flaute erwiesen. (1) Um zukünftig wirklich effizient zu sein, setzen Couponingaktionen eine positive Zusammenarbeit von Industrie und Handel voraus. (1) , (2) Trotz aller Kritik und Ressentiments prognostiziert man nach wie vor dem Couponing einen festen Platz im Marketing-Mix. (2) , (3)
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About the book
Full name
Coupon-Marketing
Author
E Krug
Language
German
German
Binding
Book - Paperback
Date of issue
2015
Number of pages
18
EAN
9783737936088
ISBN
3737936080
Libristo code
09487596
Publishers
Gbi-Genios Verlag
Weight
50
Dimensions
178 x 254 x 2
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