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Corporate Public Relations

Name: Corporate Public Relations
Brand: Taylor & Francis Inc
SKU: 06589956
Price: 192.19 EUR
Availability: InStock
Author: Marvin N. Olasky
ISBN: 9780805800524

Marvin N. Olasky

Language

English

Book Hardback

Libristo code: 06589956

Publishers Taylor & Francis Inc

This volume presents a historical and objective overview of the field of public relations in the pas... Full description

Libristo code: 06589956

470 b

192.19 € VAT included

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This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has affected economic and political trends. The author concludes by offering long-term alternatives for the future of public relations valuable to both practitioners and corporate executives.