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Corporate Identity
Grundlagen, Funktionen, Fallbeispiele
Language
German
German
Book
Paperback
Dieses Buch soll die Aufgabe erfüllen, einen umfassenden Überblick über den gegenwärtigen Stand von...
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Libristo code: 09180932
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147 b
147 b
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Dieses Buch soll die Aufgabe erfüllen, einen umfassenden Überblick über den gegenwärtigen Stand von Corporate Identity zu geben und anhand von Beispielen praktische Hilfestellungen für die CI-Arbeit zu leisten. An erster Stelle steht die Absicht der Herausgeber, den Entscheidungsträgern in den Unternehmen Kriterien für die Urteilsfindung von CI-Projekten zu geben, um nicht nur beim visuellen Erscheinungsbild, dem Corporate Design, stehenzubleiben.
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About the book
Full name
Corporate Identity
Language
German
German
Binding
Book - Paperback
Date of issue
2002
Number of pages
538
EAN
9783868801422
ISBN
3868801421
Libristo code
09180932
Publishers
FinanzBuch Verlag
Weight
1120
Dimensions
170 x 30 x 239
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