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Corporate identity

Name: Corporate identity
Brand: Our Knowledge Publishing
SKU: 37293690
Price: 63.29 EUR
Availability: InStock
Author: Claudio Fabián Cucchiari
ISBN: 9786204164984

Generating strategic planning

Claudio Fabián Cucchiari

Language

English

Book Paperback

Libristo code: 37293690

Publishers Our Knowledge Publishing, October 2021

The theme of this paper is Corporate Identity and the objective is to show how important is the iden... Full description

Libristo code: 37293690

155 b

63.29 € VAT included

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The theme of this paper is Corporate Identity and the objective is to show how important is the identity in the companies in these times. The Corporate Identity is an expansive strategy of the brand, and an absolute strategy of communication. It is the reflection of the company as a whole. Being a valuable asset closely linked to the business plan and the market to be served. It is composed of three important and fundamental elements: branding, communication and corporate culture. The research methodology is descriptive and the research was carried out on a company from Mendoza called Durang S.R.L. dedicated to the elaboration, production and fractionation of pickled products and olives.