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Corporate Diplomacy - The Strategy for a Volatile, Fragmented Business Environment

Language EnglishEnglish
Book Hardback
Book Corporate Diplomacy - The Strategy for a Volatile, Fragmented Business Environment Ulrich Steger
Libristo code: 04886169
Publishers John Wiley & Sons Inc, November 2002
Based on a wealth of empirical studies and case studies, this book explains the strategic choices co... Full description
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Based on a wealth of empirical studies and case studies, this book explains the strategic choices companies have to make in order to remain consistent. In each chapter, real--life examples illuminate the key message managers should take away from the book. It offers a purely managerial viewpoint focused on what managers can do to manage the business enviroment in any situation.

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About the book

Full name Corporate Diplomacy - The Strategy for a Volatile, Fragmented Business Environment
Author Ulrich Steger
Language English
Binding Book - Hardback
Date of issue 2002
Number of pages 324
EAN 9780470848906
ISBN 0470848901
Libristo code 04886169
Publishers John Wiley & Sons Inc
Weight 662
Dimensions 167 x 232 x 25

Categories

Economics, Finance, Business & Management > Business & Management > Management & management techniques > Management: leadership & motivation
Economics, Finance, Business & Management > Business & Management > Sales & marketing > Public relations
Economics, Finance, Business & Management > Business & Management > Business strategy
Economics, Finance, Business & Management > Business & Management > Business ethics & social responsibility
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