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Corporate Communication

Name: Corporate Communication
Brand: Peter Lang Publishing Inc
SKU: 25054769
Price: 126.79 EUR
Availability: InStock
Author: Michael B. Goodman
ISBN: 9781433165689

Transformation of Strategy and Practice

Michael B. Goodman

Peter B. Hirsch

Language

English

Book Hardback

Libristo code: 25054769

Publishers Peter Lang Publishing Inc, April 2020

Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the fo... Full description

Libristo code: 25054769

310 b

126.79 € VAT included

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Corporate Communication: Transformation of Strategy and Practice focuses our understanding of the foundation on which corporate communication was established and provides the context to analyze corporate communication practices from corporations' initial uses of the Internet to the contemporary fragmented media environment.