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Corporate Architecture
Language
English
English
Book
Hardback
This book explores how the fashion, banking, motor and telecommunications industries use architectur...
Full description
Libristo code: 04068030
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225 b
225 b
91.89
€
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This book explores how the fashion, banking, motor and telecommunications industries use architecture as a marketing tool. A brand is much more than the product or service that it represents - it is a whole imaginary world custom-built for the target consumer and it often has little to do with what is being sold. Competition has given rise to a new class of buildings, designed by top architects and characterised by bold design approaches, surveyed in this sweeping study.
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About the book
Full name
Corporate Architecture
Author
Alejandro Bahamon
Language
English
English
Binding
Book - Hardback
Date of issue
2009
Number of pages
504
EAN
9780393733051
ISBN
039373305X
Libristo code
04068030
Publishers
W W NORTON & CO
Weight
2159
Dimensions
221 x 282 x 38
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