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In the retail jungle dominated by giants like Walmart and Costco, survival for small and medium sized retailers will require a major shift from the traditional strategy of merchandise management to focus on generating customer value. Examining the Retail Giants critically analyzes the modern retail market and identifies how businesses gain the competitive edge over the major retailers that currently control the market. Dr. Samli argues that as society advances economically, consumers will seek better values generated by the retailing sector. This powerful stimulus will accelerate the retail revolution and will be primarily carried out by entrepreneurial retailers-managers in small and medium size retailing. Dr. Samli blends retail theory and practice to present a new model for retailing that delivers customer value, and ultimately, retail success.
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