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Controlling in Marketing Und Vertrieb

Planung, Budgetierung Und Performance Measurement

Language GermanGerman
Book Paperback
Book Controlling in Marketing Und Vertrieb Martin Artz
Libristo code: 01783467
Publishers Springer Fachmedien Wiesbaden, June 2010
Der Einsatz von Controllinginstrumenten in Marketing und Vertrieb hat im Zuge einer geforderten höhe... Full description
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Der Einsatz von Controllinginstrumenten in Marketing und Vertrieb hat im Zuge einer geforderten höheren Wertorientierung von Marketing- und Vertriebsbereichen an Bedeutung gewonnen. Durch eine detaillierte Analyse der situationsspezifischen Gestaltung von Controllinginstrumenten in Marketing und Vertrieb untersucht Martin Artz in drei empirischen Studien die Gestaltung der Absatzplanung, die Erfolgsauswirkungen von Slack in Marketing- und Vertriebsbudgets sowie den Einsatz von Performance Measurement Systemen in Marketing und Vertrieb.

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About the book

Full name Controlling in Marketing Und Vertrieb
Author Martin Artz
Language German
Binding Book - Paperback
Date of issue 2010
Number of pages 180
EAN 9783834924162
ISBN 3834924164
Libristo code 01783467
Publishers Springer Fachmedien Wiesbaden
Weight 245
Dimensions 148 x 210 x 11

Categories

Economics, Finance, Business & Management > Finance & accounting > Accounting > Management accounting & bookkeeping
Economics, Finance, Business & Management > Business & Management > Sales & marketing
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