Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.

Check order status

Become part of a community of book lovers from all over the world and get access to a whole bunch of benefits. Create an account for free

Austrian Post 5.49 € DPD courier 3.99 € DPD point 2.99 €

Contact

How to shop

Help

My account

▸ Empty :-(

Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.

Content Strategy for the Web

Name: Content Strategy for the Web
Brand: Pearson Education
SKU: 04446786
Price: 35.89 EUR
Availability: InStock
Author: Kristina Halvorson
ISBN: 9780321808301

Kristina Halvorson

Language

English

Book Paperback

Libristo code: 04446786

Publishers Pearson Education, February 2012

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a... Full description

Libristo code: 04446786

88 b

35.89 € VAT included

In stock at our supplier Shipping in 9-15 days

Delivery to Austria

30-day return policy

Customers also purchased

About Face - The Essentials of Interaction Design, 4e Alan Cooper

Paperback

47.59 €

Gachiakuta 9 Kei Urana

Paperback

11.19 €

Campaign To Win: How You Can Use Communication Skills To Win Elections Brent Nelson Ph D

Paperback

19.69 €

Gachiakuta 8 Kei Urana

Paperback

11.79 €

Beat the Incumbent: The Strategies and Tactics to Win Elections Louis Perron

Hardback

30.09 €

FROM CONSTANT CRISIS TO SUSTAINABLE SUCCESS BETTER CONTENT MEANS BETTER BUSINESS. Your content is a mess: the website redesigns didn't help, and the new CMS just made things worse. Or, maybe your content is full of potential: you know new revenue and cost-savings opportunities exist, but you're not sure where to start. How can you realize the value of content while planning for its long-term success? For organizations all over the world, Content Strategy for the Web is the go-to content strategy handbook. Read it to: * Understand content strategy and its business value * Discover the processes and people behind a successful content strategy * Make smarter, achievable decisions about what content to create and how * Find out how to build a business case for content strategy With all-new chapters, updated material, case studies, and more, the second edition of Content Strategy for the Web is an essential guide for anyone who works with content.