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Contemporary Strategy Analysis

Name: Contemporary Strategy Analysis
Brand: John Wiley & Sons Inc
SKU: 37129828
Price: 78.59 EUR
Availability: InStock
Author: RM Grant
ISBN: 9781119815235

RM Grant

Language

English

Book Paperback

Libristo code: 37129828

Publishers John Wiley & Sons Inc, November 2021

The updated new edition of the market-leading strategic analysis textbook, addressing the emerging c... Full description

Libristo code: 37129828

192 b

78.59 € VAT included

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The updated new edition of the market-leading strategic analysis textbook, addressing the emerging challenges that businesses face in an increasingly complex and dynamic environmentIn Contemporary Strategy Analysis, expert strategist and lecturer Robert M. Grant equips management students and working professionals with the concepts, frameworks, and techniques needed to make better strategic decisions. Designed to be accessible to readers from different backgrounds and with varying levels of experience, this classic textbook combines a rigorous approach to business strategy with real-world examples of current practice and highly relevant case studies personally written by the author.Contemporary Strategy Analysis focuses on the essential tasks of strategy, showing readers how to use the tools of strategy analysis to identify, analyze, and exploit the sources of superior business performance to secure competitive advantage. The eleventh edition examines the role of strategy in a world reshaped by the Covid-19 pandemic and discusses a wide range of trending topics -- such as the corporate social responsibility movement and environmental, social, and governance innovation -- presented alongside fully integrated business models and up-to-date examples of business model innovation.Perfect for undergraduate and MBA students of business, Contemporary Strategy Analysis has also proven influential with consultants, executives, and others engaged in the strategic direction of a modern enterprise.