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Consuming Books
Language
English
English
Book
Hardback
Written by renowned marketing authorities, this book steps back from the practicalities of book mark...
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Libristo code: 06678577
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633 b
633 b
258.69
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Written by renowned marketing authorities, this book steps back from the practicalities of book marketing and takes a look at the industry from a broader consumer research perspective. It covers: a historical overview; marketing/literature interface; the consumers of books (from book groups to book crossing); and more.
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About the book
Full name
Consuming Books
Author
Stephen Brown
Language
English
English
Binding
Book - Hardback
Date of issue
2006
Number of pages
224
EAN
9780415367677
ISBN
9780415367677
Libristo code
06678577
Publishers
Taylor & Francis Ltd
Weight
498
Dimensions
156 x 234
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