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Consumer Sophistication
Messung, Determinanten und Wirkungen auf Kundenzufriedenheit und Kundenloyalität. Diss. Mit e. Geleitw. v. Hans H. Bauer
Language
German
German
Book
Paperback
Nicola Sauer untersucht, was sich hinter dem Konzept Consumer Sophistication verbirgt und wie Consum...
Libristo code: 07085521
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221 b
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Nicola Sauer untersucht, was sich hinter dem Konzept Consumer Sophistication verbirgt und wie Consumer Sophistication gemessen und in der Praxis nutzbar gemacht werden kann.
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About the book
Full name
Consumer Sophistication
Author
Nicola Sauer
Language
German
German
Binding
Book - Paperback
Date of issue
2003
Number of pages
352
EAN
9783824478903
ISBN
3824478900
Libristo code
07085521
Publishers
Deutscher Universitats-Verlag
Weight
457
Dimensions
148 x 210 x 20
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