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Consumer Profiles (RLE Consumer Behaviour)

An introduction to psychographics

Language EnglishEnglish
Book Paperback
Book Consumer Profiles (RLE Consumer Behaviour) Barrie Gunter
Libristo code: 10059361
Publishers Taylor & Francis Ltd, October 2015
Psychographics have been developed in the field of market research as a way to relate consumer behav... Full description
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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about de

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About the book

Full name Consumer Profiles (RLE Consumer Behaviour)
Author Barrie Gunter, Adrian Furnham
Language English
Binding Book - Paperback
Date of issue 2015
Number of pages 198
EAN 9781138832466
ISBN 9781138832466
Libristo code 10059361
Publishers Taylor & Francis Ltd
Weight 186
Dimensions 213 x 140 x 11

Categories

Economics, Finance, Business & Management > Business & Management > Sales & marketing > Market research
Society & Social Sciences > Psychology > Social, group or collective psychology
Society & Social Sciences > Psychology > Occupational & industrial psychology
Economics, Finance, Business & Management > Economics > Behavioural economics
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