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Consumer Demographics and Behaviour
Markets are People
Language
English
English
Book
Hardback
This book presents a range of views on consumer behaviour, showing how demographic perspectives enha...
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Libristo code: 01978931
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333 b
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This book presents a range of views on consumer behaviour, showing how demographic perspectives enhance these perspectives. Includes tools for assessment of population characteristics as determinants of market size, composition and potential for many products.
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About the book
Full name
Consumer Demographics and Behaviour
Author
Jo M. Martins, Farhat Yusuf, David A. Swanson
Language
English
English
Binding
Book - Hardback
Date of issue
2011
Number of pages
214
EAN
9789400718548
ISBN
9400718543
Libristo code
01978931
Publishers
Springer
Weight
516
Dimensions
163 x 241 x 19
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