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Consumer Decision-Making, Analytics and AI
Language
English
English
Book
Hardback
Based on extant and emerging research the book presents new evidence and innovative theoretical stru...
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Libristo code: 47328467
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Based on extant and emerging research the book presents new evidence and innovative theoretical structures and concepts to explore how data analytics and AI can influence consumer thinking and behaviour. It is a seminal work on a complex but urgent issue in social and behavioural science.
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About the book
Full name
Consumer Decision-Making, Analytics and AI
Author
Smith, Andrew (Nottingham University Business School, UK), Evgeniya Lukinova, John Harvey, Gavin Smith, Roberto Mansilla, James Goulding, Georgiana Nica-Avram
Language
English
English
Binding
Book - Hardback
Date of issue
2025
Number of pages
148
EAN
9781032830445
Libristo code
47328467
Publishers
Taylor & Francis Ltd
Weight
453
Dimensions
156 x 234
Categories
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