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Consumer Behaviour
Language
English
English
Book
Paperback
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more emp...
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Libristo code: 13809492
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142 b
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Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research. It has been thoroughly updated to include new examples and research findings with special attention paid to the digital environment, including online consumer behaviour and research.
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About the book
Full name
Consumer Behaviour
Author
Robert East
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
368
EAN
9781473919501
ISBN
1473919509
Libristo code
13809492
Publishers
SAGE Publications Ltd
Weight
660
Dimensions
216 x 233 x 20
