Contact
How to shop
Delivery
Shopping guide
Consumer Behaviour
English
127 b
Delivery to Austria
Up to 30 days for returns
You might also be interested in
/
Paperback
33.09
€
/
Paperback
14.99
€
Extending beyond a basic psychological approach to Consumer Behaviour, this text provides a more empirical understanding of the subject to help students consider not just the individual but also the market environment.
The third edition maintains a strong focus on the use of research, particularly quantitative methods, in order to help higher-level students develop analytical and evidence-based thinking for success in both scholarly and industry-based marketing research. It has been thoroughly updated to include new examples and research findings with special attention paid to the digital environment, including online consumer behaviour and research.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressHi! I'm Libroamiko, your book advisor.
How can I help you?