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Consumer Behaviour in Tourism
Language
English
English
Book
Paperback
Now fully revised and updated, the fourth edition of this bestselling text provides students with a...
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Libristo code: 33012410
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Now fully revised and updated, the fourth edition of this bestselling text provides students with a vital understanding of the nature of tourism and contemporary tourist behaviour. It also shows them how this knowledge can be used to manage and market tourism effectively in a variety of sectors of tourism including tour operations, hospitality, visitor attractions, transport, retail travel, cruising and airlines.
This fourth edition has been updated to include:
- new material on the impact of Information Communication Technologies (ICT) developments in tourism including social media, AR and VR, the links between climate change, sustainability and tourist behaviour, and the impact of crises and natural disasters on tourism and the cruise industry
- thirty brand new international case studies about topical issues such as Airbnb, travel blogs, overtourism, Covid-19, the flight-shaming movement, wellness tourism, hunting and tourism, terrorism, dark tourism, the solo traveller, volunteer tourism, second home ownership, music festivals, pilgrimage tourism, film- and TV-induced tourism, and tourism in Antarctica
- new online resources including PowerPoint slides and a case archive.
Each chapter features conclusions, discussion points, essay questions and exercises to help tutors direct student-centred learning and allow students to check their understanding of what they have read. This book is an invaluable resource for students studying tourism.
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About the book
Full name
Consumer Behaviour in Tourism
Language
English
English
Binding
Book - Paperback
Date of issue
2020
Number of pages
484
EAN
9780367495596
ISBN
0367495597
Libristo code
33012410
Publishers
Taylor & Francis Ltd
Weight
942
Dimensions
246 x 174 x 27
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