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Consumer Behaviour and Analytics
Language
English
English
Book
Hardback
Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing realit...
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Libristo code: 22365988
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Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and AI, this key text reviews the issues, research and concepts essential for navigating this new te
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About the book
Full name
Consumer Behaviour and Analytics
Language
English
English
Binding
Book - Hardback
Date of issue
2019
Number of pages
204
EAN
9781138592643
ISBN
1138592641
Libristo code
22365988
Publishers
Taylor & Francis Ltd
Weight
470
Dimensions
241 x 161 x 19
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