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Consumer Behavior
Language
English
English
Book
Hardback
Consumer behavior refers to the research and study of particular groups of buyers, focusing on their...
Full description
Libristo code: 19531924
?
336 b
336 b
137.39
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Consumer behavior refers to the research and study of particular groups of buyers, focusing on their buying needs, buying pattern, their thoughts and opinions about the brand. It is vital because it enables the company to produce products that are relevant to the customer and therefore help in growing the company and developing it into a brand. Most of the topics introduced in this book cover new techniques and the applications of consumer behavior. This textbook attempts to assist those with a goal of delving into this field.
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About the book
Full name
Consumer Behavior
Author
ERIK MADSEN
Language
English
English
Binding
Book - Hardback
Date of issue
2018
Number of pages
238
EAN
9781632406835
ISBN
9781632406835
Libristo code
19531924
Publishers
Clanrye International
Weight
816
Dimensions
285 x 212 x 21
