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Consumer Behavior Research - Cases Methods and Practices
Language
English
English
Book
Paperback
Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and re...
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Libristo code: 14211203
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Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer's Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.
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About the book
Full name
Consumer Behavior Research - Cases Methods and Practices
Author
Dhananjoy Datta
Language
English
English
Binding
Book - Paperback
Date of issue
2016
Number of pages
108
EAN
9783659935640
Libristo code
14211203
Publishers
LAP Lambert Academic Publishing
Weight
177
Dimensions
150 x 220 x 6
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