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Consumer Behavior Analysis

Language EnglishEnglish
Book Hardback
Book Consumer Behavior Analysis Donald A Hantula
Libristo code: 02338625
Publishers Taylor & Francis Ltd, March 2013
This title shows how consumer behaviour analysis fits within a larger-scale approach to marketing, c...
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This title shows how consumer behaviour analysis fits within a larger-scale approach to marketing, consumer psychology, behaviour analysis and organisational behaviour management.

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About the book

Full name Consumer Behavior Analysis
Language English
Binding Book - Hardback
Date of issue 2013
Number of pages 262
EAN 9780415519205
ISBN 0415519209
Libristo code 02338625
Weight 652
Dimensions 180 x 252 x 21
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