Contact
How to shop
Delivery
Shopping guide
Consumer Attitude in Emerging and Developing Countries
English
197 b
Delivery to Austria
Up to 30 days for returns
Customers also purchased
/
Paperback
92.90
€
/
Paperback
11.49
€
/
Paperback
17.19
€
/
Paperback
52.39
€
This book covers several important issues in understanding consumer attitude in emerging and developing countries, with survey data to support a few conceptual frameworks. The topics include: the drivers of consumer attitude toward global versus local brands, and toward globally standardized versus locally adapted products; framing effect in consumer choice and its role in inducing preference reversal among global and local brands; consumers' passionate love as a personality trait and its relationship with their emotional attachment toward luxury brands, those are a typical and special kind of global brands to consumers in emerging and developing countries. Based on literature review, this book contains several empirical studies to give out some important findings. It helps the scholars and managers in international marketing field better understanding their consumers' attitude and the influencing factors, to facilitate effective marketing strategies.
About the book
English
Give this book today
It's easy
1 Add to cart and choose Deliver as present at the checkout 2 We'll send you a voucher 3 The book will arrive at the recipient's addressYou might also be interested in
Hi! I'm Libroamiko, your book advisor.
How can I help you?