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English
Book
Hardback
First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said...
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Libristo code: 16776492
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First published in 1980, Competitive Strategy contradicted the accepted wisdom of the time that said firms should focus on expanding their market share. Instead, Porter claimed, they should analyze the five forces that mold the environment in which they compete: new entrants, substitute products, buyers, suppliers, and industry rivals.
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About the book
Full name
Competitive Strategy
Author
B. Elton
Language
English
English
Binding
Book - Hardback
Date of issue
2017
Number of pages
120
EAN
9781912302185
ISBN
9781912302185
Libristo code
16776492
Publishers
Macat International Limited
Weight
227
Dimensions
129 x 198 x 10
Categories
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