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Competitive Intelligence
Language
English
English
Book
Hardback
In competitive markets the quality of the competitive strategy is now as important as the customer s...
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Libristo code: 04599516
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In competitive markets the quality of the competitive strategy is now as important as the customer strategy in determining customer performance. All strategies require information and competitive strategies are no exception. As a result there is an existing and growing requirement for competitive intelligence. This book shows how to collect and analyze competitive intelligence, including the use of electronic resources, as part of a competitive strategy.
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About the book
Full name
Competitive Intelligence
Author
Christopher West
Language
English
English
Binding
Book - Hardback
Date of issue
2001
Number of pages
236
EAN
9780333786697
ISBN
0333786696
Libristo code
04599516
Publishers
Palgrave Macmillan
Weight
552
Dimensions
175 x 244 x 20
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