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Communication Strategy

Name: Communication Strategy
Brand: Biblioscholar
SKU: 08144994
Price: 17.09 EUR
Availability: InStock
Author: Alexander
ISBN: 9781249911630

Proper Structure Necessary But Not Sufficient

Alexander

Tom

Jr.

Language

English

Book Paperback

Libristo code: 08144994

Publishers Biblioscholar, October 2012

Researching whether properly structured organizations, at combatant commands, develop more effective... Full description

Libristo code: 08144994

42 b

17.09 € VAT included

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Researching whether properly structured organizations, at combatant commands, develop more effective communication strategy is the purpose of this monograph. Proper structure is defined in current doctrine and key communication literature. Proper structure includes access, assessment, and capabilities. Senior military leaders argue doing the right thing is most important in communication strategy. This monograph argues that there is more to communication strategy than just doing the right thing. In order to analyze the complex issue of effective communication strategy, a systems approach is used. Effective is defined as educating, informing, and influencing target audiences to support American interests. The finding of this monograph is proper structure is necessary but not sufficient to develop effective communication strategy.