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Communicating for Change: Connecting the Workplace Workplace with the Marketplace

Name: Communicating for Change: Connecting the Workplace Workplace with the Marketplace
Brand: John Wiley & Sons Inc
SKU: 04919793
Price: 58.29 EUR
Availability: InStock
Author: Roger D'Aprix
ISBN: 9780787901998

Roger D'Aprix

Language

English

Book Paperback

Libristo code: 04919793

Publishers John Wiley & Sons Inc, February 1996

Marshal support throughout your organization Develop a communications strategy that works for - not... Full description

Libristo code: 04919793

143 b

58.29 € VAT included

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Marshal support throughout your organization Develop a communications strategy that works for - not against - you. Based on years of battle-tested principles and case-examples, Roger D'Aprix tells managers how they can avoid the communications breakdowns that sabotage attempts at change, and cause employees to lose faith in their leaders and the system itself. Instead, he shows how communications can be used strategically to connect an organization's vision, mission and business goals to the forces and opportunities in the marketplace - the driving force behind all change. Includes D'Arpix's market-based strategic communications model for integrating and aligning communications at all levels.