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Communicate in a Crisis
Understand, Engage and Influence Consumer Behaviour to Maximize Brand Trust
Language
English
English
Book
Paperback
Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, p...
Libristo code: 22008423
?
98 b
98 b
40.09
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Communicate in a Crisis is the definitive guide for any PR or marketing professional to recognize, plan and respond to a sudden wildfire of consumer-led reaction, 'manipulated outrage' sparked from interaction on news feed algorithms, fuel
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About the book
Full name
Communicate in a Crisis
Author
Kate Hartley
Language
English
English
Binding
Book - Paperback
Date of issue
2019
Number of pages
256
EAN
9780749486501
ISBN
0749486503
Libristo code
22008423
Publishers
Kogan Page Ltd
Weight
416
Dimensions
234 x 159 x 15
Categories
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