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Dear customers, due to a public holiday, customer support is not available today. We will attend to your requests the next business day. Thank you for your understanding.
Language
English
English
Book
Hardback
This book explores globalization through a historical and anthropological study of how familiar soft...
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Libristo code: 04579762
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This book explores globalization through a historical and anthropological study of how familiar soft drinks such as Coke and Pepsi became valued as more than mere commodities. Foster discusses the transnational operations of soft drink companies and, in particular, the marketing of soft drinks in Papua New Guinea, a country only recently opened up to the flow of brand name consumer goods. Based on field observations and interviews, as well as archival and library research, this book is of interest to anyone concerned about the cultural consequences and political prospects of globalization, including new forms of consumer citizenship and corporate social responsibility.
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About the book
Full name
Coca-Globalization
Author
Robert J. Foster
Language
English
English
Binding
Book - Hardback
Date of issue
2008
Number of pages
275
EAN
9780312238711
ISBN
0312238711
Libristo code
04579762
Publishers
Palgrave USA
Weight
510
Dimensions
140 x 216 x 21
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