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A little more brains, if you please: Unlocking creative potential in human communities. Gerald Huether infuses the concept of the personal development of potential in individualized societies with new and exciting highlights. This capability does not arise from economic demands nor is it based on ethic and moral. It is much simpler: It lies in our very nature as humans. The popular author and scientist Gerald Huether presents his concept of greatest possible potential of co-creativity.§The English version for the international audience of the popular author Gerald Huether