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Citizen Marketer

Language EnglishEnglish
Book Paperback
Book Citizen Marketer Joel Penney
Libristo code: 15780294
Publishers Oxford University Press Inc, June 2017
From hashtag activism to the flood of political memes on social media, the landscape of political co... Full description
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From hashtag activism to the flood of political memes on social media, the landscape of political communication is being transformed by the grassroots circulation of opinion on digital platforms and beyond. By exploring how everyday people assist in the pr

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About the book

Full name Citizen Marketer
Author Joel Penney
Language English
Binding Book - Paperback
Date of issue 2017
Number of pages 264
EAN 9780190658069
ISBN 9780190658069
Libristo code 15780294
Publishers Oxford University Press Inc
Weight 378
Dimensions 234 x 157 x 17

Categories

Society & Social Sciences > Society & culture: general > Cultural & media studies > Media studies
Society & Social Sciences > Politics & government > Political activism > Political campaigning & advertising
Economics, Finance, Business & Management > Industry & industrial studies > Media, entertainment, information & communication industries > Information technology industries
Computing & Information Technology > Digital lifestyle > Internet guides & online services > Social networking
Society & Social Sciences > Politics & government > Political structure & processes
Mathematics & Science > Science: general issues > Impact of science & technology on society
Computing & Information Technology > Information technology: general issues > Ethical & social aspects of IT
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