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Children and Imaginary Brand Characters
English
136 b
Coming soon
New
Delivery to Austria
Up to 30 days for returns
A brand mascot-a figurative symbol of a brand-is a means of identifying that brand; it serves as a conduit for communicating its values, promoting the brand, and, in particular, making it more memorable to consumers. And as children are increasingly influenced by a company's marketing efforts-as a distinct target audience and a market in its own right to be initially cultivated and subsequently retained-brand mascots have proven to be a highly effective communication tool, serving as symbols that foster brand recognition among child consumers and foster their attachment to the brand. This is achieved through their presence on packaging and in advertising campaigns and commercials.
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