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Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. In boar...
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Libristo code: 11016529
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Cool isn't just a state of mind, a celebrity fad, or an American obsession--it's a business. In boardrooms across America, product managers are examining vodka bottles and candy bars, tissue boxes and hamburgers, wondering how do we make this thing cool
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About the book
Full name
Chasing Cool
Author
Noah Kerner, Gene Pressman, Andrew Essex
Language
English
English
Binding
Book - Paperback
Date of issue
2014
Number of pages
248
EAN
9780743497107
ISBN
0743497104
Libristo code
11016529
Publishers
Atria Books
Weight
245
Dimensions
140 x 216 x 25
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